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Gluten-free basics ‘now a luxury’ as price of a small branded loaf nears £4
- Gluten-free bread prices are nearing four pounds, turning staples into a luxury for many households.
- Shoppers report higher costs and shrinking ranges for gluten-free foods amid inflation.
- A typical gluten-free loaf often costs around £3.90 to £4 in major supermarkets.
- Some brands and own-brand gluten-free bread are priced higher than standard loaves.
- Coeliac UK and shoppers report that many can no longer afford gluten-free staples.
- Family budgets are squeezed as gluten-free products become smaller and pricier.
- Advocates warn about policy changes that withdrew gluten-free prescriptions in England.
- Retailers cite cost pressures while promising continued availability of gluten-free ranges.
- Mintel notes affordability is a key factor shaping gluten-free product launches.
- Industry experts warn price rises could push more shoppers to alter purchasing and diets.
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