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Why Are Politicians Swearing More?

UC San Diego researchers say political swearing is rising due to changing cultural norms and greater exposure to informal language.
Voters often interpret profanity as authenticity and emotion from politicians.
The practice is not limited to informal settings but appears in speeches and ads as well.
Women and minority politicians often face harsher judgments for using profanity.
The idea of a 'home style' suggests profanity can signal a politician is 'one of you'.
Swearing may land as authentic when aligned with a politician’s established persona and anger at a real target.
The research shows context determines whether profanity helps or harms a politician.
Media changes and social platforms have democratized access to informal language.
The study traces a trend of profanity in political tweets since 2014 and beyond.

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