8legs: Uber eats

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#1 out of 2

Ad Age highlights five top campaigns, naming Trainline, A24, and Uber Eats among the featured efforts.
Uber Eats is using whimsical, absurd delivery scenarios to showcase its range.
The roundup references creator-led branding as a growing influence in campaigns.
Ad Age positions Trainline, A24, and Uber Eats within a Top 5 list of current campaigns.
The analysis covers how campaigns capture audience attention through imaginative concepts.

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#2 out of 29.0K est. views100.00%

Uber launches YOUBER, a Spotify-style year-in-review for Uber and Uber Eats users in the US.
The feature aggregates activity across the two apps and includes one of 14 personality profiles.
The rollout occurred shortly after an SNL skit imagined a similar feature for Uber Eats.
Uber has not confirmed whether the spoof influenced the YOUBER development.
YOUBER compiles activity across Uber and Uber Eats and shows spending patterns.
The feature aims to reveal user behavior and preferences from a yearly recap.
The story ties a satire narrative to real product changes in the ride-hail space.
Subscribers must access YOUBER through the US app to view the recap.
Uber's communication did not immediately respond to requests for comment.
The publication notes the feature may reflect a broader data-tracking discussion.

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