8legs: Trip.com

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#1 out of 2

TripGenie reports a 400% year-over-year increase in AI-assisted bookings on Trip.com.
Core AI tools like hotel comparison, menu assistance, and live translation grew about 300% year over year.
Travel planning patterns vary by region, with Asia favoring last-minute AI guidance.
Europe and North America tend to consult AI earlier in the planning cycle.
Nearly 60% of TripGenie interactions are now booking-related.
Travelers increasingly use AI across the full journey, from exploration to booking decisions.
Multimodal AI use, including image uploads, is rising with higher revisit rates.
AI provides real-time guidance for flights, hotels, and attractions across markets.
AI is described as a trusted end-to-end travel companion evolving with user needs.
Asia shows high engagement in real-time AI guidance during travel.

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#2 out of 2

Race Across the World tops a list of TV and film that inspire Britons to travel to Asia, based on a Trip.com survey.
Squid Game and The White Lotus are among programs cited as major travel motivators to Asia.
Japan is the top country Britons would consider visiting in Asia, followed by Thailand and the Maldives.
The survey indicates 59% of respondents have never visited Asia before.
Language and cultural barriers are noted as factors deterring travel for some Britons.
Gen Z travel decisions are notably influenced by social media creators, the study finds.
Visa-free travel policies and cheaper online booking tools are cited as catalysts for interest in Asia.
A Trip.com study ties media influence to changes in travel intention toward Asia.
Investment in digital tools and translations is helping travelers plan trips to Asia.

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