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business13h ago
Ford needs more mechanics. It's hoping free Carhartts and tools will boost applicants.
- Ford launches a three-part partnership with Carhartt and TechForce to boost blue-collar recruitment.
- A Detroit ToolBank location will lend 25,000 tools annually to workers and volunteers.
- Ford auto tech scholars will receive free Carhartt gear to clinch their training and careers.
- Carhartt aims to recruit workers for Kentucky and Tennessee plants as part of the program.
- Ford plans co-branded apparel and a special Ford Carhartt edition truck later in 2026.
- Ford cites a looming skilled-trades shortage and positions the partnership as a business imperative.
- TechForce Foundation scholarships will continue alongside Carhartt gear and training.
- The program also expands career possibilities beyond dealerships, including racing teams.
- Ford has about 5,000 open technician positions at dealerships nationwide.
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