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business22h ago
Customers complained. So Burger King updated its Whopper | CNN Business
Cnn.com and 2 more
- Burger King is giving the Whopper a premium refresh for the first time in about a decade, with upgraded bun, fresh toppings, and a new box to protect presentation.
- The update follows customer complaints, with BK emphasizing that it is elevating the core menu rather than reinventing the Whopper itself.
- Packaging changes include a higher-quality, less-squashing presentation to maintain the sandwich’s look from kitchen to guest.
- Customer feedback calls and text lines have become a formal channel for guests to influence menu improvements.
- The Whopper will continue to use beef with no artificial colors, flavors, or preservatives, preserving core quality while upgrading other elements.
- A premium bun, upgraded mayo, and better packaging are positioned to deliver a higher-quality Whopper experience from first bite to last.
- The changes are part of a broader initiative to strengthen operations and modernize BK restaurants for a more consistent system-wide experience.
- Pricing details and exact rollout timing remain under wraps for now as BK tests the premium upgrades across select markets.
- The broader narrative remains that Burger King wants sharper flavor while preserving the familiar Whopper experience, aligning with a refreshed core menu strategy.
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