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entertainment1d ago
‘Monkey Quest’ and a New Anime Frontier: How Toei Animation Is Rewriting Its Global Playbook
- Toei Animation announces a global co-production push at Cannes to boost overseas revenue.
- Executive says the era of anime being made only by Japanese people is over and collaboration is the path forward.
- Toei aims to tell stories rooted in local cultures by partnering with creators worldwide.
- Monkey Quest exemplifies a global creative team in Tokyo developing a family-focused film.
- Toei frames co-productions as blending anime with Western cultural values.
- Toei notes the international market now accounts for a growing share of Japan's animation industry.
- Toei uses Cannes as part of Japan's Country of Honor program to showcase its strategy.
- Officials reference government plans to grow overseas IP revenue through anime.
- Toei emphasizes co-production as a way to blend regional values into anime.
- Toei highlights talent mobility as a key factor in global co-productions.
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