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sports1d ago
New primary ticketers kick off with the 2026 MLS season
- MLS kicks off with Tixr as a primary ticketing partner for San Jose Earthquakes and Houston Dynamo, marking a strategic shift in the league.
- Sports Illustrated Tickets expands its long-running Red Bull New York relationship into primary ticketing with its own blockchain-enabled experiences.
- MLS teams see a younger, more disruptive approach as clubs pursue innovative ticketing solutions and experiences.
- Earthquakes and Dynamo cite product-led, high-quality experiences as key benefits of adopting Tixr’s platform.
- Clubs emphasize better data and cross-selling through first-party platforms and youth-focused marketing.
- Earthquakes and Dynamo highlight internal resistance to new tech, yet successful week-one implementations.
- Ticketing landscape in MLS remains diverse, with Ticketmaster and SeatGeek still powering many clubs.
- Earthquakes announce their Tixr deal in June, with early success in fan experience improvements.
- Dynamo CRP Nicolò Zini and Earthquakes CSO Ian Anderson discuss the benefits of unified, brand-forward ticketing.
- Executives anticipate broader league-wide shifts as teams evaluate primary ticketing options amid regulatory scrutiny.
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