8legs: Times square, usa

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#1 out of 2

Marvel Rivals kicks off its Path to Doomsday with in-game clips and themed content ahead of the Avengers film release.
The update adds MCU-inspired skins for Loki and Iron Man and a new asymmetrical PvP mode.
Times Square becomes an in-game theater and photo op, letting players view highlights from the first Avengers film.
A new gallery card and exclusive in-game Gift Shop photo opportunities are included with the event.
The Path to Doomsday update runs from launch through May 28, aligning with the film's hype cycle.
Users can interact with character skins and on-screen clips, though full 'what if' reimaginings aren’t supported.
The event emphasizes cross-media engagement by pairing game content with Avengers film clips.
The update includes a new lobby map and a central hub to showcase film moments during play.
The article notes mixed feelings about rewarding players for watching movie clips instead of playing Rivals.
No Luna Snow Hulk-smashing moments are included in the current event lineup.

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#2 out of 2

The Devil Wears Prada 2 premieres with a broad set of brand collabs at cinemas and venues nationwide.
AMC Theatres sells a handbag popcorn bucket and offers a preorder option ahead of summer release.
Coca-Cola debuts limited-edition Diet Coke cans and a Runway-themed ad set in the film’s workplace.
Grey Goose creates five cocktails inspired by the film, including The Scarlet Step and The Cerulean Goose.
Hyatt Regency Times Square runs a limited grilled cheese menu to celebrate the premiere.
M&M’s All Cerulean pack launches to honor the film’s cerulean blue theme.
Smartwater issues cerulean bottles with a digital challenge and prizes.
Regal Cinemas joins the partnership by selling a popcorn purse with perks at select locations.
M&M’s and Smartwater promotions tie directly to the cerulean branding for the film.
The collaboration aims to capitalize on the film’s premiere with exclusive food and beverage promos.

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