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shopping20h ago
That $500 Adidas sneaker we wrote about yesterday is now on resale sites for $4,000
- The Adizero Adios Pro Evo 3 sold out in the US almost immediately after release.
- Some pairs have surfaced on resale sites for as high as $4,000.
- The model was worn by London Marathon record setters, boosting Adidas' image in performance running.
- Adidas pre-sold the shoes in limited quantities through the Adidas app and specialty retailers.
- Adidas plans wider release in the fall marathon season.
- The rise of supershoe tech contends with Nike in marathon performance and branding.
- Industry analysis notes Adidas and Nike patent activity around trainer technology.
- London Marathon winners Sawe and Kejelcha were among the first to wear the new model.
- Adidas altered its Instagram bio to reflect the race time of 1:59:30.
- Adidas intends broader availability during the upcoming fall marathon season.
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