#1
#1 out of 1
sports5h ago
UConn’s Azzi Fudd Surges Past Purdue Star to NIL No.1
- Azzi Fudd topped NIL earnings during the Black Friday–Cyber Monday period, marking the largest athlete-earning span in NIL Store history.
- UConn’s NIL impact helped its school sales rise, placing the Huskies No. 2 nationally behind Purdue in school sales.
- The NIL surge extended beyond athletes to school and sport categories, with men’s and women’s basketball leading growth.
- UConn’s basketball program ranked No. 2 in program sales, demonstrating the broader market impact of its star players.
- The NIL store’s record period coincided with UConn’s ongoing success and rising program visibility.
- UConn’s pair of stars, Azzi Fudd and Sarah Strong, anchored the Huskies’ top-tier NIL presence.
- UConn women’s basketball, buoyed by its top NIL performers, ranked No. 2 in school sales behind Purdue’s program.
- The NIL period highlighted broader growth in women’s basketball, including sitewide earnings and multiple top-10 earners.
- The report credits Azzi Fudd’s healthy season and market impact as central to her NIL leadership.
Vote 0