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shopping4h ago
Brand behind 'most comfortable' undies unveils new flattering range
- The Knicker restocks its popular Tummy Smooth collection after a 24-hour sell-out.
- Live try-on video by Natalie Angel spurred demand for the Tummy Smooth line.
- The collection includes four styles priced from $20, featuring a front power mesh panel.
- Customers praised comfort, fit, and value in reviews shared with the restock.
- The Knicker was founded in 2016 by Helen Anderson and Lara Brockhurst and aims for no VPL and no ride up.
- Prices start at $20 for the Tummy Smooth range across four styles.
- The range claims to offer 'No VPL, no ride up, pure comfort' per brand messaging.
- Shoppers noted a high level of customer service from The Knicker team.
- The Knicker's products are marketed as comfortable, stylish, and affordable.
- The restock signals ongoing demand for affordable, comfortable shapewear.
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