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technology1d ago
Marketers insist on ethics as AI agents reshape shopping
- US marketers prioritize ethics and privacy as AI reshapes shopping, per ANA/Harris Poll findings.
- Only 30% of global consumers fully trust AI to make purchases, despite growing AI-enabled checkout features.
- Retailers are urged to build trust frameworks before pursuing API integrations or content rewrites.
- 29% of consumers have purchased based on an AI-generated response, with 87% satisfaction among those buyers.
- The report ties ethics and privacy work to strategic roadmapping for AI in marketing.
- The piece cites ANA and The Harris Poll as key sources for marketer sentiment on AI adoption.
- EMARKETER notes early adopter behavior with AI-enabled shopping and trust considerations.
- The article emphasizes using ethics data in strategy decks for AI roadmap sequencing.
- The analysis references a May 2025 Kantar survey on consumer trust in AI for shopping.
- Optimizely's October 2025 survey is cited for AI-generated purchase satisfaction figures.
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