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Holiday shopping turnout jumps to 202.9 million people during Thanksgiving weekend, NRF says
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shopping3h ago

Holiday shopping turnout jumps to 202.9 million people during Thanksgiving weekend, NRF says

https://www.cnbc.com/2025/12/02/black-friday-cyber-monday-shopping-turnout-nrf.htmlhttps://mashable.com/article/black-friday-cyber-monday-shoppers-total-spending-more-online-in-person
Cnbc.com and 1 more
  • Online spending on Black Friday reached a record level, fueling the weekend's blockbuster total.
  • Cyber Monday online purchases pushed the overall online spend to about $44.2 billion from Friday through Monday.
  • In-person shopping rose slightly, with NRF noting a modest uptick in consumers visiting stores.
  • Adobe Analytics data underpins broader confidence in holiday deals and discount-driven spending.
  • The combined online figures reflect a strong consumer appetite despite ongoing economic concerns.
  • Retail analysts see momentum carrying into the post-holiday sale period.
  • NBC News and Adobe Analytics provided the primary figures for online spend on Black Friday.
  • Thanksgiving online spending tallied $6.4 billion, with weekend online spend at $11.8 billion.
  • NRF data indicates 129.5 million people shopped in person, up 3% from last year.
  • Shoppers spent an average of $337.86 this year for in-store purchases.
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