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business14h ago
El Paso earns Tourism Friendly Texas certification from Travel Texas program
Kfoxtv.com and 1 more
- El Paso has earned Tourism Friendly Texas Certified Community status after completing a multi-step process, signaling a formal recognition of the city's tourism efforts.
- The designation is intended to boost tourism as an economic growth strategy and help create local jobs in El Paso and across Texas.
- Gov. Greg Abbott noted tourism’s nearly $200 billion annual impact and 1.3 million Texas jobs, underscoring why the sector matters to communities like El Paso.
- El Paso is now recognized as both a Music Friendly Texas and Tourism Friendly Texas Certified Community, reinforcing the city’s integrated tourism identity.
- Local officials view the certification as a tool to strengthen statewide partnerships and elevate El Paso’s visibility as a tourism destination.
- The Tourism Friendly Texas Certified Community program is open to local governments or nonprofit organizations leading tourism promotion and development efforts.
- Officials say the designation helps educate leaders about tourism’s importance to the state and identify locally driven strategies.
- Visit El Paso’s leadership emphasized the role of the designation in promoting the city’s travel promotion efforts statewide.
- The announcement highlights Visit El Paso’s role in tourism promotion as part of the broader state effort.
- CBS4/KFOX14 coverage reinforces that El Paso’s tourism initiatives are aligned with state programs and funding opportunities for growth.
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