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business18h ago
Tesco calls on brands to join latest Accelerator Programme
- Tesco invites applications for the sixth cohort of its 12-month Accelerator Programme to foster innovation for new brands.
- Priority areas cover Customer‑Centric Innovation, Community & Diversity, and Planet‑First Sustainability.
- Benefits include learning events, insight sessions, workshops, mentoring, and access to Tesco services at reduced rates.
- Applications close March 8, with stage updates expected by March 16 and final decisions by April 27.
- The programme has previously included bakery brands such as Wildfarmed, Griddle, and JNCK Bakery.
- Whole Foods Market is promoting Buy Women Built and offering up to 50 Pitch Day slots in London.
- Pitch Day priorities include local England sourcing and sustainable practices.
- World Foods Market is seeking brands in crackers, immunity and superfoods, and summer entertaining, among others.
- Cosigned by Tesco and Whole Foods Market, the campaigns reflect a push to support diverse, sustainable bakery brands.
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