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entertainment2h ago
‘The Netflix Effect’: Streamer Claims It Has Contributed More Than $325 Billion to Global Economy in Last 10 Years, Launches Site Touting Impact
Variety.com and 2 more
- Netflix reports $135 billion in content spend over the past decade, including originals, films, and licensing.
- Netflix claims the spending generated over $325 billion in gross value added to the global economy.
- The Netflix Effect includes language of global reach, with production in over 4,500 cities and towns worldwide.
- Sarandos emphasizes international growth, noting production facilities from Spain to New Jersey.
- Non-English language content share increased, with licensing from 3,000 companies including public broadcasters.
- The Netflix Effect highlights cultural impact such as the 'KPop Demon Hunters' anniversary and other global trends.
- Netflix asserts it supports international growth with local production and training programs reaching thousands worldwide.
- The Netflix Effect site offers a broader look at the economic, cultural, and social impact of Netflix's content.
- The disclosures accompany Netflix's push to show robust international investments as rivals pull back.
- Netflix faces a broader effort to defend its business model amid global quotas and competition.
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