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entertainment32m ago
Spotify’s Global Artist of the Year Could Be a Battle Between Alex Warren and ‘Kpop Demon Hunters’
- Spotify Wrapped data through late November 2025 positions Warren as a top challenger to Swift for Global Artist of the Year.
- Alex Warren’s 2025 singles, including ‘Ordinary,’ have driven massive streams and TikTok engagement.
- KPop Demon Hunters, though fictional, is tied to Netflix success and a high-profile album with multiple nominations.
- Huntr/x is identified as the artist behind the Netflix-linked group, with ‘Golden’ topping streams.
- Swift remains the likely winner given year-long listening habits, unless Warren or Huntr/x surpass in key metrics.
- Warren’s cross-platform popularity, including a strong TikTok presence, could influence Spotify's decision.
- Warren released multiple singles and an album in 2025 that helped boost his streaming profile.
- The article stresses that Spotify’s algorithm and data drive the award beyond simple popularity.
- Taylor Swift’s ongoing momentum is a factor, but competition could intensify in 2025.
- The article frames Warren and Huntr/x as plausible dark horses for the year-end title.
- The analysis relies on cross-referenced data: Spotify streams, YouTube and Netflix metrics, and social media traction.
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