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world14h ago
Times and Sunday Times Christmas Appeal raises £870,000 for charity
- The Times Christmas Appeal raised about £870,000 for three charities this year, including Kissing it Better, Switchback, and World Bicycle Relief.
- Donations will fund prisoner rehabilitation, elderly care, and mobility projects across 28 countries.
- World Bicycle Relief called reader generosity life-changing by enabling mobility in rural communities.
- Sisters Yeilis and Colombia Yorleidis were highlighted with their bicycles in the campaign visuals.
- Kissing it Better described recruitment of nearly 50 new volunteers since the campaign began.
- Switchback said donations enable wraparound support after prisoners’ release, including routines and activities.
- The campaign has raised more than £12 million across six campaigns since 2020.
- Prominent supporters included Harry Judd and Emma Judd, who participated in related interviews.
- More than 40 articles highlighted the appeal during December and January.
- Readers could donate via phone-in and online, with donations in gift aid and matched funding.
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