#1
#1 out of 115.7K est. views15.14%
shopping8h ago
Every Model of this New Snoopy MoonSwatch Is Different—And You Can Only Get One When It Snows
Wired.com and 1 more
- Swatch and Omega elevate MoonSwatch with a Cold Moon edition using a polar white dial and a laser-etched, unique snowflake on the Moonshine Gold moon phase indicator.
- The Cold Moon pairs Snoopy on a white Earthphase dial with a navy-tinted, white-blue Swatch strap for a sharper arctic aesthetic.
- Sales begin December 4 worldwide, but availability hinges on snowfall in Switzerland, making timing critical for collectors.
- A hidden Snoopy message under UV light on the Cold Moon dial fuels speculation about future AI-inspired design ideas for MoonSwatch.
- Limited online access and a cautious in-store rollout heighten the sense of urgency for obtaining the new MoonSwatch—especially offline.
- Swatch’s MoonSwatch strategy remains a high-velocity, limited-run model that has already generated hundreds of millions in sales.
- The Moonshine Gold design continues the brand’s motif with a golden snowflake, maintaining the serial $450 price point for the Cold Moon edition.
- The new MoonSwatch Mission to Earthphase Cold Moon reimagines Snoopy on a white base with Earthphase elements and a blue-tinted, snowflake-accented dial.
- GQ’s coverage notes the edition blends the familiar Snoopy Earthphase aesthetic with a polar white palette and a laser-etched snowflake on the two moons at 3 o'clock.
- Swatch emphasizes a broader Omega collaboration that has transformed materials, manufacturing, and the watch landscape as a hype-driven collaboration.
Vote 3