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entertainment1d ago
From Miranda Priestly to MFW: Meet Women-Led Label Sa Su Phi
- Sa Su Phi unveiled its second collection in Milan, led by founders Sara Ferrero and Susanna Cucco, emphasizing women designing for women.
- The collection, titled ‘The Architecture of Femininity,’ used construction and fabric to interrogate womanhood from a wearer's perspective.
- Pieces featured armor-inspired tabards and protective elements, contrasted with soft cashmere to balance protection and fluidity.
- Ferrero emphasized practicality, noting elastane in jackets to keep garments in place during daily activities.
- Cucco brings an art-direction background with collaborations across Prada, Max Mara, and Loro Piana.
- Ferrero's career transitioned from investment banking to leadership roles in luxury houses before founding Sa Su Phi.
- Cucco's agency work with Prada, Max Mara, and Loro Piana highlighted the design-forward collaboration ethos of the brand.
- The show opened with a curtain reveal, flooding the room with sunlight to signal day-to-night wear.
- The collection blended minimalist ideas with subtle maximalist accents, including metallic details and shimmering cashmere.
- The label has built a global presence with about 100 stockists worldwide and notable celebrity wearers.
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