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entertainment20h ago
Svedka Super Bowl Commercial Will Mix Vodka With AI
- Svedka will air a 30-second AI-assisted Super Bowl ad after halftime on NBC's broadcast, marking a landmark moment for vodka advertising in the Big Game.
- The campaign uses AI to animate the Svedka ‘fembot,’ reviving a brand character for a modern audience.
- Executives say AI is being used to expand human creative output, not reduce human employment on the project.
- The campaign invites fans to create and post a dance routine on Instagram or TikTok using branded audio and hashtags.
- Victoria Justice will collaborate with Svedka as part of the campaign.
- Svedka’s move follows a broader industry trend of alcohol brands entering the Big Game ad space.
- Sazerac distributed brands beyond Svedka, including Buffalo Trace and 1792.
- The AI ad aims to generate conversation and remind consumers about Svedka in the weeks ahead of the game.
- The broader context notes brands have used AI in ads, with some wariness about job impact.
- Svedka’s Super Bowl appearance continues the broader trend of opening the game to alcohol rivals.
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