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technology8h ago
Kingfisher and Google Cloud Partner to Deliver AI-Powered Shopping Across UK and Europe
- Kingfisher and Google Cloud announce a multi-year partnership to deploy AI-powered shopping across UK and Europe.
- The plan centers on Vertex AI and AI-powered agents for proactive, conversational shopping.
- Trials at B&Q indicate early success with AI-driven shopping enhancements.
- The collaboration will extend to Castorama France, Castorama Poland, and Brico Dépôt France.
- Kingfisher will modernize its data foundation with Nucleus alongside Vertex AI.
- Athena, Kingfisher’s in-house AI platform, will power virtual assistants like Hello Casto and Hello B&Q.
- The deal aims to support AI-driven shopping agents that help plan projects and generate shopping lists.
- The partnership supports Kingfisher's omnichannel growth and digital transformation.
- Kingfisher operates more than 1,700 stores across seven European countries.
- Google Cloud emphasizes an integrated AI stack and data-driven shopping experiences.
- The collaboration marks a continued expansion of AI in retail with Kingfisher and Google Cloud.
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