8legs: Stuart heritage

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Java script error: why The Devil Wears Prada 2’s Starbucks tie-in leaves a strange taste

The Guardian argues the Devil Wears Prada 2’s Starbucks tie-in feels awkward in 2026 cinema and consumer culture.
The review situates the film as a possible mid-noughties nostalgia cosplay rather than a fresh narrative.
Starbucks is portrayed as a brand that once symbolized prestige but now appears out of step with 2026 realities.
The piece suggests nostalgia could be a safer market, attracting fans despite industry declines.
The review contrasts a dying film industry with a collapsing glossy magazine sector as context for the partnership.
The article notes the piece could be read as commentary on modern branding and audience fatigue.
The Guardian uses screenshots and cultural references to illustrate the era the film aims to evoke.
The piece hints at a possible smarter, meta-nostalgia approach that could succeed with the right angle.
The reviewer references Brexit and Trump-era nostalgia as a backdrop to the film’s themes.
The Guardian article closes by speculating about a potential tie-in with other brands, like Greggs, to match the era.

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