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shopping7h ago
Retail Recon: We shopped 5 grocery stores to test prices online vs in store
- A multi-station NBC and TODAY Shopping test found in-store prices matched online prices for 12 grocery items at checkout.
- Colorado bag fees and a delivery surcharge contributed to higher totals for pickup and delivery orders.
- Delivery fees varied by retailer, ranging from about $5.95 to $11.95 unless shoppers subscribed to a store plan.
- The NBC and TODAY Shopping project included Walmart, Target, Whole Foods, King Soopers, and Safeway in its testing.
- The investigation aimed to determine if online shopping saves time without significantly increasing costs.
- Shoppers were invited to join a ‘Retail Recon’ form to become part of future in-store investigations.
- The report notes differences like bag costs and delivery surcharges that can alter final totals.
- The effort underscores that in-store price parity with online options is possible across major retailers.
- The collaboration involved multiple NBC affiliates nationwide on a single investigation day.
- The story invites viewers to follow updates and share tips through a dedicated information channel.
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