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technology14h ago
"My goal on PC isn't to topple Steam": Epic Games Store boss says beating Valve isn't the plan – just getting "enough market share on PC that you have to be here no matter what"
Gamesradar.com and 1 more
- Epic Games Store aims to reach a sustainable 25-30% PC market share to ensure developers consider the storefront, aligning with both its original goal and the new IGN interview insights.
- Epic expands beyond PC by pursuing a multiplatform ecosystem across PC, Mac, iOS, and Android, with a focus on a games-first experience.
- The year-in-review notes a 57% rise in third-party PC game spending on the store in 2025, signaling stronger engagement with external publishers.
- Around 60% of Epic's players are dual users, engaging with both Epic and Steam, illustrating cross-platform dynamics rather than a monolithic user base.
- Epic plans to deepen engagement with a revamped social framework, aiming to boost cross-ecosystem play and community features.
- Epic's mobile expansion mirrors its PC push, reinforcing a strategy of broad reach rather than niche dominance.
- Epic emphasizes adding value beyond free games and exclusive titles, tapping into Fortnite to drive store-led purchases.
- The store aims to outperform on cost per new user and to build a sustainable conversion pathway from free games to paying customers.
- The 2025 results show higher spending but slightly fewer active hours and users, underscoring a mixed performance with focus on long-term growth.
- Regional pricing and deals, plus Epic Rewards, are highlighted as mechanisms to broaden Epic's reach beyond Steam.
- Epic frames its long-term goal as establishing a consistent 25-30% market share rather than overtaking Steam, with profitability growing as volume increases.
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