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sports1d ago
More women are watching the NHL's Stanley Cup Playoffs. There are many reasons why
- NHL playoffs attract more female viewers, with TNT reporting a 66% increase and ESPN a 106% rise.
- Aiming to grow the audience, networks highlight the role of the Olympics and the 4 Nations Face-Off.
- Playoffs are averaging 1.4 million viewers, up 63% from last year, per Nielsen-counted data.
- Executive leadership notes a mix of factors driving growth, including new fan interest and social clips.
- TikTok and social media play a key role in drawing younger, diverse hockey fans.
- Officials credit the 'heated rivalry' and other series as crowd-pleasers that attract new viewers.
- NHL highlights strategy includes simulcasting across ESPN, ABC, TNT, TruTV and streaming platforms.
- Olympic viewership is seen as a factor expanding the female audience for hockey.
- NHL remains hopeful about long-term growth as more platforms and formats reach fans.
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