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business1d ago
Starbucks Korea CEO resigns over ad evoking massacre of pro-democracy protesters
Theguardian.com and 6 more
- Starbucks Korea fired its top executive within hours of the Tank Day campaign, as backlash tied to a painful historic event intensified across the country.
- Shinsegae Group said it sacked Starbucks Korea's head for 'inappropriate marketing' and removed the campaign from circulation.
- The Tank Day promo ran on Democratization Movement Day, drawing strong criticism for leveraging a sensitive historic crackdown to sell consumer goods.
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