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business9h ago
Starbucks wants to be your afternoon wellness stop with protein drinks and fiber snacks
- Starbucks signals a strategic push into wellness with personalized energy drinks and protein/fiber snacks.
- Niccol says wellness is a core focus as the company seeks to revive momentum and redefine the 'third place'.
- Starbucks reports a positive first-quarter showing with a rebound in comparable transactions.
- The wellness expansion follows successful protein-focused products rolled out in 2025.
- Starbucks formed a new snack partnership to broaden protein offerings in early January.
- CFO Cathy Smith notes protein launches are a key traffic driver for new occasions.
- Niccol emphasizes that awareness of wellness offerings remains a challenge despite strong trial.
- Starbucks aims to be a daily wellness stop, expanding healthy options for afternoon consumption.
- The wellness push includes plans to offer more options for the afternoon reset and broader wellness platform.
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