8legs: Stagecoach country music festival

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Arby’s 10-gallon hat, once an icon of Sunset Boulevard, shines again at Stagecoach

Arby’s unveiled the Sunset Boulevard sign at Stagecoach 2026, transforming the desert into a retro-meat-up scene behind the Mane Stage.
The sign, once outside a Sunset Boulevard location, was wired to light up around 7:30 p.m. as fans left Ella Langley’s performance.
Festival-goers received free barbecue sliders as Arby’s leaned into its 'We have the meats' slogan during the pop-up.
The install accompanied social media teasers and billboards ahead of Stagecoach, tying the stunt to Arby’s branding.
Media outlets California Post and KTLA 5 News reported on the sign and its glow at Stagecoach.
The Sunset Boulevard sign previously stood outside the Hollywood location before its 2024 closure.
Stagecoach attendees could engage with the pop-up behind the Mane Stage during the festival’s Friday events.
The sign’s activation and food giveaway highlighted Arby’s marketing collaboration at a major festival.
The article notes an ongoing trend of viral branding at Stagecoach, including social media posts and partnerships.

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