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sports20h ago
Staggering amount Shohei Ohtani will earn in 2026 in endorsements
- Ohtani is projected to earn $125 million in endorsements in 2026, per Sportico.
- The endorsement haul surpasses other active athletes in 2026 forecasts.
- Ohtani's deal includes heavy deferrals to be paid after 2034, aiding financial flexibility for the Dodgers.
- New Balance remains Ohtani's biggest benefactor with a signature collection.
- Other top earners in 2026 include Aaron Judge, Bryce Harper, and Juan Soto, per Sportico.
- Ohtani's off-field earnings are contrasted with his on-field success and high-profile endorsements.
- The report highlights Ohtani's appeal across Pacific and U.S. markets.
- Ohtani's endorsements cover brands like Japan Airlines, Seiko, Kowa, and Hugo Boss.
- Ohtani's endorsement earnings are highlighted against peers' earnings in 2026.
- Sportico provides the primary data source for the 2026 endorsement projections.
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