8legs: Spike jonze

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Instacart Super Bowl Commercial Goes Bananas With Ben Stiller, Benson Boone

Instacart unveils a 30-second 'Bananas' Super Bowl spot directed by Spike Jonze, featuring Ben Stiller and Benson Boone.
The commercial centers on Instacart’s Preference Picker feature, highlighting banana ripeness options.
Stiller and Boone’s rivalry is staged on a 60-foot glittering disco stage with retro vibes.
Spike Jonze shot the ad on vintage cameras to achieve an analog, retro feel.
A longer director’s cut will expand the story with more dancing, singing, and escalating tension.
Instacart aims to spark discussion about produce selection and control via its new feature.
The campaign positions bananas as a top purchased item with notable shopper notes on Instacart.
Ben Stiller describes the banana idea as a source of humor and collaboration with Boone.
Stiller praises Boone’s willingness to commit to the performance.

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