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entertainment11h ago
AMC, Sphere Las Vegas teaming up again for bigger holiday and Halloween promotions
- AMC Global Media and Sphere Entertainment extend their holiday-season marketing partnership across TV, digital, and streaming.
- Branded holiday activations and Sphere Studios content will be created for December.
- Sphere’s ‘Sphere of Fear’ will align with AMC’s ‘FearFest’ in October.
- Last year’s Exosphere campaigns drew major sponsors and mirrored AMC channels.
- The collaboration marks a continued seasonal marketing strategy for both parties.
- Exosphere activations will include content from Sphere Studios.
- The agreement spans multiple platforms to maximize reach during the holiday season.
- Sphere Entertainment Co. and AMC Global Media are the primary partners.
- The partnership aims to leverage Sphere’s holiday-themed campaigns.
- The deal’s December activations will be a key feature of the holiday season push.
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