#1 out of 7
business1d ago
American Airlines in talks with Starlink and Amazon for Wi-Fi upgrade, weighs return of seatback screens
- American Airlines is considering reintroducing seatback screens on narrow-body jets as part of a broader in-flight entertainment revamp.
- The plan could involve SpaceX's Starlink and Amazon for in-flight Wi‑Fi and content services across cabins.
- The discussions include content partnerships, potentially offering Amazon Prime, music, and shopping via miles.
- Delta and United have long invested in premium onboard experiences, pressuring American to upgrade.
- American previously removed seatback screens about a decade ago to reduce costs.
- SpaceX and Amazon have begun to gain traction in offering in-flight connectivity and entertainment solutions.
- American's CEO and executives have previously shown openness to modernizing cabin technology.
- Any final decision on seatback screens could come as early as next month, according to the source.
- American operates a large fleet of narrow-body jets, with extensive orders ahead of potential upgrades.
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