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celebrities33m ago
Behind the scenes of Dr. Dre and Gordon Ramsay’s new commercial collab
- Dr. Dre and Gordon Ramsay star in a HexClad promo where Ramsay raps to Gin and Juice while Dre lauds the collaboration.
- The campaign links Ramsay, Dre, Snoop Dogg, and HexClad for a new cocktail shaker product tied to Still G.I.N..
- Ramsay reportedly memorized the Gin and Juice lyrics and performed the whole song for Dr. Dre during filming.
- Snoop Dogg provides the voiceover for the ad, though he does not appear on screen.
- Dre and Snoop Dogg reportedly label their gin label Still G.I.N. and star in the promotional material.
- Ramsay collaborated with HexClad earlier in the year, and this campaign marks another high-profile cross-brand effort.
- Insiders say Ramsay and Dre bonded the night before the shoot at a private Holmby Hills estate.
- Dre reportedly gifted Ramsay’s daughter a signed autograph of his Chronic album.
- The promotion includes background visuals from HexClad and promotional stills involving Ramsay and the brands.
- The article notes the broader media attention around Ramsay’s media appearances with HexClad this season.
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