8legs: Snapchat

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#1 out of 2

Snapchat says creator content drives higher engagement, trust, and action across the funnel.
The report links creator content to closer relationships and everyday conversations on the app.
Snapchat notes 57% of users follow creators for daily life insights.
Authentic creator content makes brands feel more exciting to users.
Creator content is less disruptive and more native, boosting message absorption.
Sponsored Snaps and AR options help scale creator partnerships on Snapchat.
Brands can grow creator partnerships via Stories, Spotlight, and UGC on Snapchat.
The report emphasizes native-feeling content aligned with how people communicate on Snapchat.
The article references additional related coverage on creator content and Snapchat trends.
The piece is part of Social Media Today's coverage of how creator content affects brand performance.

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#2 out of 2

Carson Daly reveals he communicates more with his daughter via Snapchat than in person, a six-month-old habit that grew out of parenting needs.
Daly joined Snapchat six months ago to stay connected with his teen, despite admitting he hates social media overall.
He uses simple exchanges, like emojis, to check if his daughter is OK, highlighting practical parenting in a digital age.
Daly notes his daughter Etta is his second-oldest child and that their communication approach reflects family adaptation to teen culture.
Daly describes social media adoption as a practical choice to stay connected during his daughter’s adolescence.
Daly emphasizes that he prioritizes uninterrupted personal time, contrasting his golf time with screen use.
The interview touches on Daly’s broader family moments, including his daughter’s confirmation and church events.
Daly frames his digital approach as a way to stay connected without sacrificing real-life moments.
The piece situates Daly within TODAY as he discusses balancing public life with private family routines.

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