8legs: Smartwool

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Smartwool Announces Sponsorship Agreement with Life Time

Smartwool and Life Time inked a sponsorship agreement to bring Merino wool socks, performance apparel, and brand experiences to Life Time’s network.
Smartwool will lead in-club media and event activations across Life Time’s 190 clubs in the U.S. and Canada.
Key events will feature Smartwool as an official sponsor, including Leadville Race Series and Chicago Race Series.
Smartwool becomes the official off-bike apparel sponsor for the Life Time Grand Prix.
Smartwool supports Life Time’s 30 Strong Challenge with gifts and program content integration.
Life Time operates 190 athletic country clubs and hosts numerous iconic events across the U.S. and Canada.
Smartwool is a division of VF Outdoor, under VF Corporation, focusing on Merino wool socks and apparel.
The partnership integrates in-club media, event activations, and Life Time’s endurance-focused initiatives.
Life Time emphasizes a holistic health approach with a range of athletic and wellness offerings.
The sponsor collaboration targets health-conscious consumers through live events and experiences.

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