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sports4h ago
New soccer media company confident it can cultivate a captive U.S. audience
- Kickback Soccer Media targets American soccer fans with three platforms to attract both longtime followers and newcomers.
- The company relies on licensing, brand partnerships, and direct-to-consumer revenue rather than subscriptions or clicks.
- Kickback launched in December and plans distribution via podcasts, newsletters, social media, and video on multiple platforms.
- The model includes dedicating 3% of gross revenue to initiatives that bring new fans into the game.
- Kickback’s co-founder emphasizes audience focus over traditional product metrics to grow the U.S. soccer base.
- The World Cup and MLS growth are fueling Kickback’s growth strategy as the U.S. markets soccer to broader audiences.
- SiriusXM has already picked up Kickback’s shows, signaling early traction for the venture.
- Kickback’s World Cup content aims to attract and retain new fans through engaging original material.
- Kickback plans to feature a lineup of soccer personalities to engage with fans across platforms.
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