8legs: Shoptalk

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#1 out of 285.71%

Instagram creators can earn commissions from products tagged in reels, with similar opportunities for Facebook creators.
Meta introduced AI-powered product recommendations and richer descriptions to aid shopping.
A new one-click checkout will simplify purchases from ads with partners like PayPal or Stripe.
Advertisers can target specific products from catalogs rather than broad campaigns.
Creators will have an 'add products' option and must meet age and follower thresholds.
Facebook will partner with Amazon in the US and Shopee in select Asian markets for affiliate links.
Meta says the tools aim to drive more clicks and purchases beyond mere awareness.
The update marks a return of native affiliate marketing efforts after a 2022 trial on Instagram.
Meta is testing an AI-powered 'Shop the Look' feature that previously did not pay commissions.
The announcements were made publicly at the Shoptalk conference.

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#2 out of 2

Reddit expands shopping tools for DPA and Collection Ads, embedding shoppable elements within conversations to boost purchase intent.
The platform reports a 40% year-over-year rise in high-intent shopping conversations, underscoring growing commerce momentum.
Shoppers on Reddit feel more secure after researching products, with 84% reporting increased purchase confidence.
Liquid I.V. cites a transformative rise in lower-funnel efficiency since adopting Reddit DPA in April 2025.
DPA has contributed roughly one-third of Liquid I.V.'s total platform revenue in some campaigns.
Alpha Shopify integration streamlines catalog and pixel setup, easing onboarding for new DPA advertisers.
Collection Ads lift ROAS by about 8% for early advertisers applying Reddit's best practices.
New overlays showcase Reddit-identified signals like Redditors' Top Pick and dynamic deal pricing to boost relevance.
Reddit emphasizes ongoing testing to improve performance, onboarding, and overall shopping solutions for brands.
Beauty category focus is rising as AI-enabled search and discovery shape consumer validation and purchasing decisions.

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