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shopping5h ago
Instagram and Facebook are letting influencers earn a commission from products — again
- Instagram creators can earn commissions from products tagged in reels, with similar opportunities for Facebook creators.
- Meta introduced AI-powered product recommendations and richer descriptions to aid shopping.
- A new one-click checkout will simplify purchases from ads with partners like PayPal or Stripe.
- Advertisers can target specific products from catalogs rather than broad campaigns.
- Creators will have an 'add products' option and must meet age and follower thresholds.
- Facebook will partner with Amazon in the US and Shopee in select Asian markets for affiliate links.
- Meta says the tools aim to drive more clicks and purchases beyond mere awareness.
- The update marks a return of native affiliate marketing efforts after a 2022 trial on Instagram.
- Meta is testing an AI-powered 'Shop the Look' feature that previously did not pay commissions.
- The announcements were made publicly at the Shoptalk conference.
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