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celebrities1d ago
Shaq Reveals a Heated Confrontation Caused the Lakers Legend to Walk Away From $50 Million
- Shaquille O’Neal walked away from a $50 million offer from Reebok after a heated conversation about shoe prices.
- The decision helped launch the Shaq Brand and shifted distribution to Walmart.
- O’Neal cited his mother’s support as a turning point in valuing affordable shoes for families.
- The move occurred during the mid-1990s as O’Neal negotiated his NBA trajectory and brand future.
- The outcome contributed to significant shoe sales growth for O’Neal’s brand after parting with Reebok.
- Shaq’s broader career arc includes four NBA championships and a lasting business legacy.
- The narrative aligns with ongoing NBA coverage from PFSN, highlighting other player stories.
- O’Neal’s retail strategy leveraged Walmart as a major distribution partner for his brand.
- The article recounts a mother’s comment shaping O’Neal’s view on pricing and accessibility.
- O’Neal discussed the incident on his show ‘The Big Podcast’ while recounting negotiations.
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