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technology15h ago
Seeing Over the Shoulder: Ian Simpson on the Data Intelligence of 2026
- Sensor Tower uses a large, permission-based panel to observe real user behavior and convert signals into intelligence for brands and publishers.
- Simpson describes a 'flywheel of innovation' where bespoke data solutions are later productized for the platform.
- Sensor Tower led early reporting on Amazon Rufus and its impact on Black Friday shopping.
- Vertical video is rising as a key trend, making viewers feel more connected and personal.
- Simpson anticipates broader AI democratization, enabling smaller firms to access advanced tech.
- Sensor Tower positions itself as more than analytics, offering permission-based human data for competitive insight.
- The interview frames data as a lens on the evolving AI economy and consumer behavior.
- CES coverage highlights other LA Times Studios pieces on AI, health tech, and robotics.
- The piece notes Sensor Tower’s role in tracking the AI frontier and virtual ecosystems.
- The interview was conducted at the LA Times Studios CES booth with Faith Pinnow and Ian Simpson.
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