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How Department Stores Are Warming Up a Chilly Holiday Season
- Bloomingdale’s leans into immersive holiday experiences, pairing Burberry with cross-brand activations to deepen loyalty.
- Nordstrom focuses on in-store gifting zones and affordable options to drive discovery and margins.
- Selfridges debuts a Disney collaboration, using iconic windows and a bright yellow bag revamp for the holidays.
- Harrods doubles down on storytelling with exclusive collaborations and experiential windows.
- Liberty London marks its 150th anniversary with The Making of Christmas, emphasizing artistry and craftsmanship.
- Brown Thomas rolls out This is Christmas and Inner Circle to deepen loyalty with exclusive drops.
- Stores aim to blend digital and physical experiences to sustain relevance and discovery.
- Selfridges and Disney collaboration is two years in the making for a major Christmas strategy.
- Harrods moves toward tactile, elegant experiences with exclusive brand activations.
- The coverage emphasizes exclusivity and craftsmanship across major luxury and department stores.
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