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world20h ago
Japan tourism is booming as travellers look beyond Tokyo and Kyoto
- Japan welcomed 42.7 million international visitors in 2025, signaling a booming tourism season.
- Travelers are increasingly exploring regions beyond Tokyo and Kyoto for authentic experiences.
- New hotels are renovating traditional houses to offer luxury stays in regional areas.
- Efficient transport and English information help travelers explore beyond major cities.
- Outdoor and nature-focused travel is rising among European visitors.
- Historic routes like the Nakasendo trail attract hikers seeking culture and nature.
- The Shikoku pilgrimage and Michinoku Coastal Trail are highlighted as key nature experiences.
- Japan plans year-round travel with emphasis on nature and culture during Green Expo 2027.
- Expo 2027 will feature garden landscapes, pavilions, and biodiversity highlights.
- Officials encourage visitors to travel throughout the year, not just peak seasons.
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