#1
#1 out of 1
sports16h ago
Why NBC Decided to Stick With the Winter Olympics After the Super Bowl, but Still Plans to Boost ‘The ‘Burbs’ and Other Series
- NBC will not use the post-Super Bowl slot to launch a new series, opting to air the Winter Olympics instead.
- Primetime in Milan will air after the Super Bowl, with women’s downhill and team figure skating on the slate.
- NBCUniversal plans cross-promotion for upcoming shows and franchises across NBC, Peacock, and other brands.
- Executives called the strategy Legendary February, a coordinated push across sports and entertainment.
- NBCSports will have Mike Tirico call the Super Bowl and host Primetime in Milan from the field, a first for a US broadcaster.
- The post-Super Bowl strategy aims to maximize peaks in viewership across multiple platforms through February.
- NBCU plans to promote Peacock’s ‘The ’Burbs’ and other NBCA programming during the period.
- The plan includes promoting Season 2 of 'Ted' and other NBC drama and comedy franchises.
- The article notes this approach mirrors NBCU’s 2022 strategy of leveraging big events instead of lead-outs.
- Canadian adaptation notes similar post-Super Bowl lead-out expectations, per insider briefing.
- NBCU leadership highlighted cross-platform promotion as essential for February's multi-event strategy.
Vote 0