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shopping14h ago
Why Costco’s $99 Jamón Is Taking Over Holiday Charcuterie Boards
- Charcuterie moved from a chef-driven craft to a mainstream holiday staple in the U.S., fueled by accessible imports and retailers.
- Costco and other retailers helped normalize jamón serrano and similar products for everyday shopping.
- Viral TikTok boards boosted visibility, but traditional methods remain foundation for flavor and safety.
- Salumerias like Salumeria Biellese have sustained old-world craft in modern New York City markets.
- USDA adaptation and regulatory changes enabled broader import of Italian and Spanish cured meats.
- Old-world aging and natural fermentation remain central to authentic salumi flavor and safety.
- Historically, charcuterie emerged from preservation needs before refrigeration and now fuels culinary boards nationwide.
- US producers evolved from early West Coast firms to today’s diverse salumi landscape amid evolving import rules.
- Experts stress safety with aging and fermentation, including USDA collaboration with salumerias.
- The piece concludes that interest in true charcuterie persists despite fleeting viral trends.
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