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shopping4h ago
Most expensive supermarkets for branded items named
Mirror.co.uk and 1 more
- Which? finds non-member Tesco and Sainsbury’s shoppers pay higher prices for branded items than Waitrose and Ocado in February.
- Sainsbury’s non-Nectar shoppers were most expensive, at £942.66 on average for branded items.
- Asda was the cheapest on average for branded goods at £823.58.
- Clubcard prices narrowed the gap for Tesco when compared with Asda.
- Waitrose often priced lower than non-members at other chains for some items.
- Kenco and Kellogg’s items showed large price gaps between stores for non-members.
- Loyalty schemes drive notable price differences across categories.
- Non-members paid up to 125% more for certain rice products at Waitrose vs Tesco non-members.
- Which? cautions shoppers to compare unit prices and watch loyalty benefits.
- Tesco Clubcard prices can be the most affordable option for some items.
- The report includes responses from major retailers on pricing strategy.
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