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entertainment1d ago
Sainsbury's Nectar loyalty programme teams with theme parks attractions giant Merlin Entertainments — Retail Technology Innovation Hub
- Nectar members can now spend points on entry to more than 20 Merlin attractions across the UK.
- The offer includes major venues like LEGOLAND Windsor, Alton Towers, and Thorpe Park.
- Nectar points can be doubled in value when redeemed for Merlin tickets.
- Executives say the partnership makes points count toward affordable days out for families.
- Nectar360’s Managing Director emphasizes a faster, more intuitive redemption experience with Merlin.
- Merlin’s Growth Officer says the partnership improves access to days out for UK families.
- The agreement was highlighted alongside RTIH’s 2026 Innovation Awards.
- The article notes previous RTIH winners and a recognition ceremony in London.
- The article references Sainsbury's technology, marketing, and data leadership in the Nectar program.
- The news situates the partnership within a wider trend of loyalty program innovation.
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