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business1d ago
Businesses in Pasadena hope Rose Parade, bowl game will help boost local economy after deadly wildfires
- Pasadena eyes Rose Parade and Bowl Game as key economic lifelines for small businesses.
- City estimates 2024 economic impact at nearly $250 million from the Rose Bowl events.
- Out-of-town visitors are expected to stay multiple nights, boosting hotels and local spending.
- Restaurant owners hope renewed crowds translate into repeat business after recovery from wildfires.
- Pasadena offers support measures like Unified Outdoor Dining and a cashback app.
- Local restaurant owner emphasizes Pasadena’s role as neighborhood fabric and a hope for brighter times.
- Officials anticipate thousands of visitors from out-of-town for the Rose Parade.
- Unified efforts and local initiatives aim to sustain business after challenging year.
- Parade and game are viewed as a potential spark for repeat dining and tourism.
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