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shopping20h ago
The Most Coveted Watches of 2026, According to a Retail Expert
- Retailer David Hurley says most Rolex and Patek Philippe releases already drew strong interest before the show.
- Rolex enamel-dial Daytona and the new Yacht-Master are the headliners, with other pieces under the radar.
- Patek Philippe’s 50th anniversary Nautilus and a World Timer in yellow gold stand out as near-winners.
- Tudor’s Monarch and ice-blue Royal are highlighted as strong, wearable releases.
- The Cartier Roadster’s return is driven by strong American client demand.
- Retailers place most yearly orders before Watches and Wonders based on brand performance.
- US market remains the strongest, supporting continued growth in watches as a luxury category.
- Retailers observe early, rapid client responses via texts and direct outreach during releases.
- Watches and Wonders is described as the major annual moment for many brands and retailers.
- The show helps retailers review new brands and see more complicated pieces for future orders.
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