8legs: Roger marolt

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Marolt: When a silly slogan gets stuck in your head

The columnist blames marketing slogans for turning Aspen into a crowded, expensive destination that outsiders dominate.
He argues 'Uncrowded by Design' was a lie that ultimately helped attract crowds and price out locals.
The piece claims Aspen shifted from local entrepreneurship to wage-earning roles, harming small businesses and artists.
The author cites the economic engine of marketing and development as driving out working residents.
The piece notes neighborly chats and local culture have faded as tourism and price pressure grew.
Marolt points to the 'Noisy Years' after crowds surged and small operators were priced out.
The author emphasizes festivals and events marketed to visitors damaged authentic community life.
The piece recounts Aspen’s marketing growth from recession-era slogans to world-class branding.
The author warns that branding and development threaten Aspen’s social fabric and future viability.
The piece frames Aspen’s marketing as a fib that became a self-fulfilling prophecy.
The column closes with a call for reflection on how slogans influence real life in Aspen.

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